Foreign Investment Arbitration case study:
To complete a foreign investment plan, there is a signing of foreign investment Agreement that legally binds the parties involved in the investment plan. A bilateral foreign investment involves two sovereign states with terms of agreement that tie the parties to undertaking direct foreign investment in infrastructure, project financing, job creation and economic participation through improvement of revenue collection. As may be understood, the investment treaties are subject to breaches just like any other agreement. This is particularly important because of the increased number of investment agreements between countries and the subjectivity the terms of the agreements have on climatic changes and economic dynamics. Due to the possible losses that would go with such changes that bear direct impact on the investing country, the need to enforce arbitration for breaches of terms of contract and the rights of the investor is called for. These, notwithstanding, the host countries are also fighting to ensure the welfare of their citizens and protection of fundamental wealth of their economies.
With this understanding, we consider this case of Fusia and Lassia, where an agreement of direct foreign investment was subjected to environmental effects and policy changes in the host country. Given the anticipation of possible conflicts in such agreements, there are investment agreement arbitration options that the parties in the agreement can visit to seek redress of their case. The determination from such arbitration cases may, as matter of fact, affect the decision by the investing country on investment in the host country. In this case in which Falcoa from Fusia has been adversely affected by the policy changes in the host country, Lassia, we lay on the table the facts of the case that necessitates arbitration, similar cases and the rulings on breaches of agreements in foreign investment partnerships and later o look at the argument and counterargument under the given circumstances. (more…)
Integrated Marketing Communications plan for the product – Al Fresco Chicken Sausage
Al Fresco Chicken Sausage has been in the market for many years. Mostly the company targets people between 24 and 60 years as their prime product buyers. However, during the last couple of years this bracket target has become saturated hence minimal company growth. The first order of business as the new Marketing Communications Manager of Al Fresco Chicken Sausages is to identify a new target base for the company to grow and expand. By identifying a new target, the company will tray and resole the current flat sales that are affecting the company. The reason why this is the first order of business is because the company has identified its customer target as saturated and not providing any sales. After seven successful years in the field, the company has realized that the market has been saturated and no market feasibility in customer selection (Kerin & Peterson, 2007).
Al Fresco Chicken Sausage Company aims at changing its target selection keeping in mind the demographic and psychographic factors that would affect the target. While considering these factors, one should look at the response the product. It is given in the market values, lifestyles, attitudes, and interest from the psychographic factors while choosing a target for the market. With careful consideration, the company chooses a target between the age of 15 and 25. This target will enable the company to achieve what it goals. This is because the company will have narrowed its target selection to an audience hence reducing chances of getting priorities mixed up. For instance, by narrowing its customer target and specifically getting teens as its customer targets the company will be able to establish its self easily in the market (Mauborgne, 2005). (more…)