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A direct marketing promotion that I recently responded to was an e-mail from the company Venus offering me free shipping on my next order if it was placed within a two-week time frame. The key message was that all of their swimwear was on clearance. The graphics in the e-mail included young beautiful models in the swimwear.

I was sent this promotion because I had recently ordered a swimsuit from their online site. I had not returned what I had ordered, so it could be assumed that I was pleased with the product. Due to the fact that I did like what I had ordered from them the first time, along with the clearance prices and free shipping, this offer was very attractive to me. My original order was also the first order I had ever placed with them. Consequently, this offer also prompted me to look at their other clothing lines and order a few other things as well. (more…)

Global Market is a comprehensive term for the emergence of a global society in which economic, political, environmental, and cultural events in one part of the world quickly come to have significance for people in other parts of the world (Tabb, 2005 p.21-22). Globalization is the result of advances in communication, transportation, and information technologies. It describes the growing economic, political, technological, and cultural linkages that connect individuals, communities, businesses, and governments around the world.

Globalization also involves the growth of multinational corporations (businesses that have operations or investments in many countries) and transnational corporations (businesses that see themselves functioning in a global marketplace) (Vogel, 2005.p 45-46). The international institutions that oversee world trade and finance play an increasingly important role in this era of globalization. (more…)