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Search Engine Optimization (SEO) is highly dynamic in nature. The trends that worked in the year 2006 may not find relevance in 2007. Various search engines, such as Google, Yahoo!, and MSN Messenger, adopt unique techniques to identify the valuable contents from the spam spreading through the web.
The latest SEO trends focus not only on the keywords/phrases as it had done before, but also on other aspects such as the theme of the website, the social behavior of searching, etc.
Google, the No.1 search engine in the world, uses an algorithm named PageRankTM, a procedure by which it assigns a value to a website according to its relevance to the searched item. Google has now empowered its algorithm with more ‘common sense’ to carry out the tedious task of separating the relevant contents from the spam. The method adopted for this is called Latent Semantic Indexing (LSI). (more…)
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