Business related presentation topics are informative contents that are availed to an audience through formal tutorials. These topics should be based on the business field and should either inform about certain business phenomenon or propose solutions to business issues and provide ideas for business development. Notably, a business-related topic for presentation may focus on cause-effect relationships, problem-solution based business information, or historical business perspectives. A business presentation topic is conducted using audio/visual presentation materials or whiteboards and flip charts.
Establish Your Area of Interest
Topic formulation for business presentation is often dictated by audience requirements and the academic objective for academics. Nonetheless, the formulation of business related presentation topics requires selection of a topic that is interesting to the presenter. Researching the topic’s contents and presentation of the prepared material is easier and productive if the topic is interesting. When selecting the topic of choice, one should consider:
- favorite topics related to the business field,
- personal experiences,
- what an individual would want to learn more about,
- an individual’s ability to offer accurate information about the topic,
- if the topic is likely to exude enthusiasm and insights in the presenter and the audience.
Consider the Objectives of the Presentation
Business related presentations have different purposes that include informing and persuading. Hence, it is important to consider the aim of the presentation before settling on a topic. Accordingly, one should establish if the presentation’s intent is to inform about a particular business issue, development, or strategy, or to persuade people to invest in a business or adopt a particular business approach. Based on the area of interest and the identified objectives, an individual can formulate a general topic such as economic crisis. The second phase of objective setting involves narrowing down the topic to facilitate manageable scope and relevance to the audience.
Consider the Audience
Following the formulation of a general topic, the presenter should identify what the audience would be interested in, what they are willing and capable of learning, the allocated time for the presentation, and the impact the topic will have on them and its future applications. Accordingly, the presenter should narrow down the topic to specific areas. For instance, the topic on financial economic crisis can be narrowed to specific aspects such as the 2008 economic crisis. Further, it is imperative to articulate the specific aims of the topic. Consequently, the narrowed topic may focus on the causes and solutions of financial economic crises, with a focus on the 2008 crisis. Accordingly, the topic would be ‘Financial Economic Crisis of 2008: Causes and Solutions.’
Final Tips
- Once a topic is identified, it is important to plan the presentation content logically and consider the audience’s perspective.
- Consider the availability of supporting data before settling on a topic to provide rational explanations for presented arguments.
- Before narrowing down the topic options, it is crucial to be acquainted with the nature of the audience to enable creation of relatable examples and development of rapport to attract their attention.
References:
Armstrong, M. A. (2013). Basic topology. Springer Science & Business Media.
Blaxter, L., Hughes, C., & Tight, M. (2010). How to research. Maidenhead: Open University Press/McGraw-Hill Education.
Byrne, D. (2016). Defining a topic. Los Angeles, CA: SAGE Publications, Inc.
Constant, N. (2014). Contrastive topic: Meanings and realizations. Doctoral Dissertations May 2014 – current. 171. Retrieved 25 May 2017 from http://scholarworks.umass.edu/dissertations_2/171
Hewett, B. (2010). From Topic to Presentation: Making Choices to Develop Your Writing. Retrieved 25 May 2017 from https://wac.colostate.edu/books/writingspaces1/hewett–from-topic-to-presentation.pdf
Kolin, P. C. (2013). Successful writing at work. Cengage Learning.
Lowe, C., & Zemliansky, P. (2011). Writing spaces: Readings on writing. Anderson, South Carolina: Parlor Press.