A business proposal letter implies a write up sent to organizations or business partners to recommend a business idea or an intention to operate in certain ways. An ideal business proposal letter presents data that provides a convincing argument to support the suggested partnership or entrepreneurial idea. The main elements of the business proposal letter include an expectation to establish a specific business, an explanation of proposed ideas and operations, and the expected results to the stakeholders and the consumers. Based on the above aspects, a business proposal letter directs its focus to potential business partners and sponsors who need to identify an opportunity and its pros and cons before consenting on a business project.
This letter presents a business proposal that will be mutually beneficial to Finishing Dynamics and our organization, Morton Vardeman & Carlso Advertising Agency. The proposed business will enable Finishing Dynamics to advertise its products in the best possible way using all the available print and media advertising platforms. Morton Vardeman & Carlso Advertising Agency aims at using social media platforms, Google ads, billboards, hoardings, newspaper advertisement, and building and construction magazines to display the company’s products to the target audience. The advertisement project will be conducted in four phases of two months each, within which the advertising agency will observe consumer response, growth, and the project’s plan within the eight months period. Moreover, the agency will charge a lump sum amount for the advertisement project, follow up and assessment rather than charging the company on per service or advertisement basis. The lump sum payment is open for discussion.
The proposed business will save cost, time, and promote the company’s brand to an extensive geographical coverage indicating that Finishing Dynamic’s products will be sold beyond Georgia. According to O’guinn, Allen, Semenik, and Scheinbaum, working with an advertising agency has significant benefits that enhance productivity, growth, and overall success of a business. For instance, the hiring firm does not need to spend time, money, and staff on developing an advertising campaign. Moreover, using agency services will save a firm from spending money on advertisement placement and advert redesigning. Other benefits of engaging in business with an advertising agency include brand development and market research. Essentially, Morton Vardeman & Carlso Advertising Agency will help Finishing Dynamics in advert redesigns, brand development, and creation of brand awareness. The process of developing logos and advertising are essential in creating brand awareness especially when dealing with products retailing in a competitive market.
Use of an advertising agency will facilitate targeting of the most effective market. Consequently, Finishing Dynamics will benefit from cost and time saving, market research and analysis, reduction of staff overheads, increased business growth, and creation of a niche in the competitive paint industry. Agreeing to the proposed business idea will give Morton Vardeman & Carlso Advertising Agency a go ahead to employ a full time operational advertising team that will work towards achieving the proposed benefits. Notably, the benefits of engaging the advertising agency outweigh the advantages associated with brand awareness.
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